Try bringing in more economic models of cars. American car companies have many lower cost models, but the US never has a chance to buy them as they are models aimed at Europeans. What the auto industry needs to do is create value-based cars. Hybrids are not a value. They are in the 25000 dollar region. What the US consumer needs in this economic climate is a car that is sturdy and will cost them under 15000 dollars. A car that gets decent to good mileage and won't fall apart.
Will it be easy? No. The industry is going to take a profit hit. But they can make more compact cars that are easier to sell, cars that don't need all of the perks that come with high end cars. What industry seems to be failing to notice is that they aren't the only ones hurt by the economic downturn. EVERYONE is, including the consumers you are marketing to. We're flat broke. We can't afford your 25000 dollar cars. So naturally you want us to finance, default on our payments, and lose our cars. Why should my tax dollar bail you out to follow through on that? If my tax dollars are bailing you out, guess what, I'm your fucking boss now. *I* am paying your salary. Meet the needs of me, the person who truly bailed you out.
And let's not kid ourselves: The government is going to bail them out just like they did the Financial Market.
1 comment:
right on!
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